1. Google was able to expand a 2 man operation into a very big company through a lot of hard work and a lot of thought put into the future of the company.
2. One of Google's challenges the competition is fierce and the company expanded so quickly that they have to be careful not to lose control of it.
3. Google has great technology and keeps their methods secret as a way to stay ahead of the competition.
4. Google has developed technology that goes out into the web and copies many pages and links them back to Google so that when someone searches, it can direct them back to that site using keywords. It also knows the popularity and credibility of the websites, so it lists the bets ones as the top search results.
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